Curriculum — Build real outcomes (12 weeks)
Week 1–2: Foundations — buyer journeys, funnels, GA4 basics
Week 3–4: SEO & Keyword Strategy — SEMrush workflows, content planning
Week 5–6: Technical SEO — Screaming Frog audits, site health fixes
Week 7–8: Content & CRO — landing pages, A/B testing, copywriting
Week 9–10: Paid Campaigns & Ecommerce — Google Ads basics, product funnels
Week 11–12: Capstone Project & Career — capstone delivery, portfolio & interview coaching
Outcome: 2–3 portfolio-ready deliverables and a job-ready profile for internships & junior roles.